Take advantage of the remaining weeks and months and use email opens to test the success of your most important email automations in (perhaps what will be known as) the old-school way. Optimize (A/B test) your email automations now If there are email addresses that haven’t opened any of your content for over 18 months, it’s probably time to say good-bye to them. Make sure that all your email lists only include active contacts so that you’ll be sending your content and offers to those who will be more receptive and likely to convert.

It’s time to get your email lists squeaky clean. The Big iOS 15 and Email Marketing Strategy List Clean your email lists now There’s a lot you can do right now to combat iOS 15, and even if you’re reading this once the update is live, you can use a number of strategies to keep your brand’s email marketing healthy, strong, and improving over time.

Blocking IP addresses means no location-based segmentation for these users, either.

Although the presentation is different (all opens versus no opens), the result is the same: email open data is currently useless. So, it now looks like you open all your emails. However, Apple now requests all images when the email is delivered. This is how the ESP knows that you opened it. When you open an email, a request is made to retrieve the image. Why? Normally, the way Email Service Providers (ESPs) know that you’ve opened an email is that they use a 1x1 pixel image in the email (that is invisible to the eye). Although many people thought that open rates would go down, the opposite has occurred.

A/B testing Subject Lines + Email Content has become problematic and unreliable.A substantial percentage of your open tracking will be affected, as almost 54% of smartphone users have iPhones in 2021 (and 65% of smartphone sales in 2021 have been iPhone sales Apple's market share continues to grow).įor these customers, the following has occurred ( Updated post-iOS 15 launch): The fact is, the changes in iOS 15 require adjustment, testing, restrategizing, and workarounds on the eCommerce marketing side.

Ios 15 update